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The cost of your SEO program clearly includes funds you are paying your Google. What may not really so obvious is cost you are incurring on writing/rewriting the content and redesigning the web site. As far as returns go, what should take into account? A common answer is the traffic to the business web page. But is that really what we're after? Far from. After all, if people just visit this website and then leave after a few seconds, what's in it for anyone? Neither do we get much if visitors spend more lengthy. What is important happens when many of other visitors either buy a service or product from us or heed our call to action. So again, is affordable SEO what you're really getting? Are you getting enough return over money are usually spending for this activity?
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